Plot Twist! Why Your Business Needs a Midlife Makeover
If your brand feels tired, unclear, or just not you anymore, it’s not a sign to scrap everything—it’s a sign to dig deeper.
What’s the story you really want to tell now?
Who are you becoming?
And how can your brand reflect the full arc of your journey?
The Hero, the Magician, and the Everyman: Who’s Running Your Business Narrative?
Behind the scenes of your brand—tucked between your Instagram bio, your services page, and the way you talk to clients—is a cast of characters quietly driving the show. And whether you realize it or not, your business narrative is being shaped by one or more of the twelve classic archetypes.
Today, we’re shining a light on three that show up all the time in entrepreneurship: the Hero, the Magician, and the Everyman. Each one has a powerful voice, a different strength—and a very different idea of what your brand should be about.
The Story You’re Telling Might Not Be the One They’re Hearing
If you’ve realized your brand story isn’t quite telling the truth of who you are, don’t panic. You’re not alone. Most entrepreneurs inherit a patchwork narrative—bits from past mentors, copy they thought “sounded right,” or what worked for someone else.
But now? Now you get to start fresh.
Why Community Matters: Building a Tribe Around Your Brand
A brand tribe is a group of like-minded individuals who share your values, resonate with your mission, and see themselves as part of something bigger than a business transaction. This sense of belonging creates loyalty, word-of-mouth marketing, and long-term sustainability.
How to Build a Business Model that Aligns with Your Core Story
Every successful business has a story—a narrative that defines its purpose, mission, and the value it offers to the world. Entrepreneurs who build their business models around their core story create brands that resonate deeply with their audience, attract aligned customers, and feel personally fulfilling. Instead of forcing yourself into a one-size-fits-all business strategy, why not create a model that flows naturally from your unique journey, values, and strengths?
Turning True Crime Passion into YouTube Success
H. Allegra Lansing’s journey from self-published author to successful YouTube creator illustrates the potential of combining passion with a well-thought-out content and engagement strategy. By focusing on a niche topic, consistently delivering high-quality content, and actively engaging with her audience, Lansing has not only built a successful YouTube channel but also boosted her book sales and established herself as a credible voice in the true crime community. Her story is an inspiring example for anyone looking to turn their expertise or passion into a YouTube business.
Why You Might Want to Start a YouTube Business
Starting a YouTube business can be an incredibly rewarding experience, both personally and financially. Whether you want to share your passion, grow your brand, or embark on a new career path, YouTube offers endless opportunities for those willing to take the plunge. With countless success stories, from modest beginnings to global recognition, there’s no reason not to explore what YouTube could do for you. So why not start today?
Improving Marketing and Sales Through Storytelling in Business
Storytelling in marketing and sales is about crafting narratives that speak to the needs, desires, and challenges of your audience. It’s about creating a compelling journey that customers can relate to and want to be a part of. Effective storytelling can differentiate your brand, build trust, and drive action.
Building a Brand Identity Through Storytelling in Business
Building a brand identity through storytelling is about more than just marketing—it’s about creating a cohesive and compelling narrative that defines who you are as a brand. By defining core values and mission, humanizing the brand, creating emotional connections, differentiating from competitors, and ensuring consistency, storytelling can establish a strong and memorable brand identity. Companies that master the art of storytelling will find themselves not only standing out in the market but also building lasting relationships with their customers. In the end, it’s the stories we tell that shape the identity we create.
Driving Change and Innovation Through Storytelling in Business
Change and innovation are the lifeblood of sustained business success. Companies that fail to adapt or innovate risk becoming obsolete. Yet, driving these transformations often involves altering established processes, adopting new technologies, and shifting organizational culture—all of which can be met with resistance.
Enhancing Corporate Culture Through Storytelling in Business
Storytelling is a powerful tool for enhancing corporate culture. By communicating core values, fostering a sense of belonging, inspiring and motivating employees, facilitating change, and building leadership, storytelling can create a cohesive and engaged workforce. Companies that embrace storytelling will find themselves with a stronger, more vibrant culture that drives success and satisfaction for all. In the end, the stories we tell within our organizations shape not just our culture, but our collective future.
Simplifying Complex Information Through Storytelling in Business
Complex information can be overwhelming for both customers and employees. Without a clear and understandable presentation, valuable details might be lost, misunderstood, or ignored. Storytelling offers a solution by presenting information in a structured, relatable, and engaging manner.
Creating Emotional Connections in Business
Creating emotional connections through storytelling isn’t just a feel-good exercise; it has tangible benefits. Brands that master emotional storytelling can see increased customer loyalty, higher engagement rates, and even improved sales. Use metrics like customer feedback, social media engagement, and sales data to measure the impact of your storytelling efforts.
The Power of Storytelling in Business
Storytelling in business is not just about narrating tales; it’s about crafting a narrative that aligns with the company's goals and resonates with its audience. Whether it's creating emotional connections, simplifying complex information, enhancing corporate culture, driving change, building a brand identity, improving marketing and sales, or enhancing customer experience, storytelling is a versatile and powerful tool. Businesses that master the art of storytelling will find themselves better equipped to connect with their audience, inspire their employees, and ultimately drive success.