Every successful business has a story—a narrative that defines its purpose, mission, and the value it offers to the world. Entrepreneurs who build their business models around their core story create brands that resonate deeply with their audience, attract aligned customers, and feel personally fulfilling. Instead of forcing yourself into a one-size-fits-all business strategy, why not create a model that flows naturally from your unique journey, values, and strengths?

Identify Your Core Story

Your core story is the foundation of your business. It includes the experiences, beliefs, and passions that led you to start your entrepreneurial journey. Ask yourself:

What pivotal moment inspired you to create this business?
What problem are you solving, and why does it matter to you personally?
What values drive your decisions and the way you serve your customers?
What transformation do you want to create in the lives of others?

Your story is more than just an origin tale—it’s the guiding force behind every decision you make in your business.

Define Your Business Archetype

In Jungian psychology, archetypes represent universal patterns that shape human behavior. Your business archetype determines how you show up in the marketplace. Are you the Sage, offering wisdom and deep insight? The Rebel, disrupting industries with bold ideas? The Caregiver, creating nurturing and supportive spaces? Identifying your archetype helps you clarify your brand personality, messaging, and business structure.

Align Your Offerings with Your Story

Your products and services should be a natural extension of your core story. If your story is about overcoming adversity and empowering others, your business model might include coaching, storytelling workshops, or self-development programs. If your story is about innovation and shaking up old systems, a consultancy or product-based business that challenges the status quo could be ideal. Your offerings should feel like a direct expression of who you are and what you stand for.

Create a Structure That Supports Your Narrative

Your business model—how you generate revenue, deliver value, and interact with customers—should reinforce your story. Consider:

Pricing Strategy: Does your pricing reflect your values? A business centered on accessibility might use a pay-what-you-can model, while an exclusive, high-end brand might price accordingly.
Customer Experience: How do you want customers to feel when they interact with your business? Should the experience be personal and intimate, or sleek and cutting-edge?
Marketing & Messaging: Your story should be woven into your website, social media, and communications. Use storytelling techniques to engage your audience and create an emotional connection.

Revisit & Refine

Your story evolves, and so should your business. Regularly check in to ensure your business model still aligns with your core story. If something feels out of sync, make adjustments that bring you back to your authentic path.

Bringing It All Together

Your business should feel like an extension of your identity, not a separate entity you have to force yourself into. By building a model that aligns with your core story, you create a business that feels authentic, resonates with the right people, and stands the test of time. In our Blueprinting Your Business workshop, we dive deep into this process, helping you uncover your narrative and turn it into a thriving, sustainable model that fits you.

How to Build a Business Model that Aligns with Your Core Story