The Branding Crimes Unit (BCU) is a satirical audio series that treats branding mistakes like criminal cases — investigated, interrogated, and ultimately resolved. Hosted by Detective Lisa Ann Gallagher of Archetypes of Success, a seasoned “forensic narratologist,” each episode opens a case file on a familiar branding failure and examines how good businesses lose their message, their clarity, or themselves along the way. Think Law & Order pacing meets brand therapy, with just enough grit and wit to keep it honest.

Launches January 8, 2026

Across the series, each episode investigates a specific “branding crime” — the vanished vision statement, the murder of authenticity, identity theft by client expectations, copycat conspiracies, forensic font abuse, and more. Episodes are structured like true crime procedurals, borrowing the tone and narrative rhythm of iconic TV shows and films (SVU, noir, CSI, psychological thrillers), while breaking down exactly where the brand story went wrong. These aren’t abstract branding theories — they’re recognizably human moments: growth without recalibration, fear disguised as consistency, silence mistaken for failure, and businesses evolving faster than their language.

The benefit of BCU isn’t just entertainment — though it is sharply entertaining. Listeners walk away with clarity, relief, and permission. Permission to change, to update their language, to admit their brand no longer fits who they are — and tools to fix it without burning everything down. By the end of the series, branding is no longer a rigid identity or a performance; it’s revealed as a living relationship between you and the people you serve — one that can be repaired, rewritten, and strengthened as you grow.